I saw this, saw everyone lose their shit and thought I'd throw in my 2 cents: prolific fast food chain Wendy's published a complete RPG with campaign, clocking out at 97 pages and is giving it away for free. This just up front, I'm having a blast right now. Genius. Beautiful. And rotten to the core ... I have opinions on that. Let's have at it.
Not a review ...
I've heard people state that this is a complete rule book and functioning. That is, to say the least, bullshit. No DM advice, no play examples and you only need to read the first page of the adventure/campaign to see that this is hollow and bad (also full of advertisement). That said, you could drop this into almost any D&D derivative of your choice (3e/Pathfinder/Basic Fantasy seem great fits) and it should work (no guaranties, though ... nobody says that this had seen testing for balance or what have you).
Might need some work, but could be fun. Maybe. Once. And you have to have experience DMing.
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So it looks nice and crisp. Proper layout, nice illustrations, inspiring maps. It is great at mimicking to be a complete game and yet, it is decidedly not. So, no, I'm not investing time in writing a proper review. This is an artifact and in its understanding on what makes a rpg tick just as deep as you'd expect from someone selling pressed sugar mixed with sad excuses for meat as food. Compared to proper RPG this is what a hamburger is to Beef Wellington.
As I said, it is an artifact, at best. Something that is nice to have. I'd buy this as a book, just to have it in my collection. A RPG it is not, though.
Here's why it's funny
This coincides with another article I've read today, something about why successful subcultures are doomed. It describes how innovation draws consumers and sociopaths until a subculture goes full bloom in mainstream and goes away to die afterwards. I don't necessarily agree with the piece (which should be discussed in another post, I guess), but it gets the basics right and this here is a great example what the process could manifest like.
I admit, 'funny' is a bit of a stretch. However, it has to be obvious at this point that this is nothing else but a marketing ploy to get some (well deserved, imo) buzz. It's well played and it works. The reactions are as you would expect: people hate it, people embrace it and the more money oriented folks already offer twitch sessions. This draws flies like an old burger in an alley (pardon the bun).
Way more funny, though, is that they treat our hobby like publishers already do for years now. Nice to look at, some variation to well known ideas and a new-game-hype every other week. Just a buck, just a little kickstarter, just something to put into the shelf and forget. We brought this unto us, and we deserve it ... It is how those things tend to play out, and yet, there is an irony to it all.
Here's why it's not funny ...
It's not all fun and giggles, though. We not only have to see this for what it is (a fun promo for unhealthy food), we also have to understand that this is IN NO WAY, SHAPE OR FORM different to what D&D under Wizards of the Coast/Hasbro is: a vehicle to sell product. Sure, you don't have to buy a burger in real life to gain a bonus in the game, but the principles at work are very much the same (and junk food has been a huge part of the gaming experience, so ...).
Splat books, miniatures, editions, merchandise ... the rules are designed with selling additional material in mind. Arguably more so than actually being playable (high level gameplay from D&D 3e onward, if you need an example). D&D's triumphant parade into mainstream shows more and more how they need to divert from the original concepts that spawned our little hobby towards something more .... superficial. It becomes something like a theme park of an adventure compared to the real thing. The difference between reading War and Peace and getting it retold to you by a 3-year old ...
I need to stop. Either way, this is where it's at.
It's not all bad (some will say)
If someone enters the hobby because Wendy's gave it some exposure, it's all for the better. It also does show others that variations to D&D are possible, which is just as well, considering D&D becomes more and more synonymous for RPG in general (while changing and watering down significantly for mainstream appeal ... see above). In all that, the ad is a good (and bright) marker and reminder what mindless consumption will lead to.
That's the morale, if you need one. Big Money will have its way with RPGs, if we want that or not. And while it's certainly good for most people, as it offers new and exciting forms of mindless entertainment, it leaves those behind who took the whole thing a bit more seriously. As with all dying subcultures.
If you need to know what you can do about this, I'd say: built on that to be prepared for the decline. Innovation is what creates new spaces, as they say, and when the whole fad has run its course and D&D is nothing more than a theme park, those looking for more will find plenty. And that's the nice thought I want to close this with.
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| Guess what I'll have today [source] |




















